The Samsung Galaxy S7 Edge is the world’s top-selling smartphone so far in 2016

 Samsung seems to only be getting bigger and better. Not only does it now account for the three top-selling Android smartphone models shipped worldwide, but its Galaxy S7 Edge was also the world's top-selling Android smartphone model in the first half of 2016, according to the latest research from Strategy Analytics.

Samsung has done a killer job with their Galaxy S7 Edge, which has achieved monumental success. The S7 Edge is currently the world's most popular Android smartphone, thanks to its attractive curved display design combined with an easy to use Edge features, which users find extremely appealing.

Not surprisingly then, Samsung shipped 13.3 million units of the Galaxy S7 Edge in H1 2016, accounting for a share of 2 percent of all Android smartphones shipped worldwide. The world's second most popular Android smartphone was the Galaxy J2, which shipped 13.0 million units, followed by the Galaxy S7 at the third position with shipments of 11.8 million units during H1 2016.

The research brought more good news for Samsung as it reported that global Android smartphone shipments increased by 5 percent from 552.2 million units in H1 2015 to 577.3 million units in H1 2016. The report, however, failed to bring any cheer for Apple, which is seeing declining iPhone sales, as the research found that the Android smartphone category was outgrowing Apple iOS. According to the report, global smartphone shipments of Apple iOS fell 16 percent from 108.7 million in H1 2015 to 91.6 million in H1 2016.

Even as the South Korean smartphone maker continues to increase its dominance in the mobile market, the report warns that Samsung cannot afford to sit back and relax, as sales of other models being offered by its emerging rivals, such as the Huawei P9, OPPO R9, and Vivo X7, are fast beginning to catch up.

Data from Strategy Analytics for Q2 2016 shows that Samsung's global smartphone shipments increased to 77.6 million from 71.9 million in Q2 2015, while Chinese smartphone maker, Oppo more than doubled its sales from 7.6 million units to 18 million units over the same period.

Let us know in the comments below if you think that the Android smartphone category will continue to outgrow Apple iOS and Samsung will remain the king of the Android mobile landscape!

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